Our Founder & CEO
“My vision is to revolutionize the resurfacing space — not just by what we put on the floor, but by how we elevate the people who install it. We’re not following trends — we’re creating the future of this industry.”
– Bryan Gonzales, CEO, Private Label Coating
Bryan Gonzales a Hill Country native is the visionary CEO and Founder of Private Label Coating. With a passion for quality and a commitment to excellence, Bryan has built a company that stands at the forefront of surface solutions, offering cutting-edge products and exceptional service.
Bryan has been fortunate to be guided and mentored by some of the most respected figures in the coatings industry, many of whom are also renowned manufacturers. These industry veterans have shared their deep knowledge, extensive experience, and innovative approaches with Bryan, shaping his understanding of the business and contributing to his success.
These relationships have not only provided Bryan with a solid foundation in technical knowledge but also instilled in him the importance of innovation, integrity, and customer-centricity. With the guidance of these mentors, and his hands-on approach, Bryan continues to inspire as he leads his company towards new heights of success and industry leadership.
What We Believe
Success is rooted in unwavering principles, commitment, and shared vision. As a leading resurfacing company, we value:
Growth
Quality
Customer Focus
Innovation
Integrity
Collaboration
Environmental Responsibility
Learning
What We Do
Private Label Coating strives to provide tailored solutions for clients’ unique needs, through customized formulations or personalized packaging. The products installed are built to last, ensuring that diverse requirements are met, from the first consultation to the final walk-through.
How We Are Different
We believe in the power of connections—your network truly is your net worth. At Private Label Coating, our mission is to deliver top-quality products that exceed industry standards. We meticulously source premium materials, enforce rigorous quality control, and invest in research and development to drive innovation in concrete resurfacing.
With over 60 years of combined experience, we’ve built a reputation for excellence, trust, and cutting-edge solutions. Our strong industry relationships, forged through events like the World of Concrete conferences, keep us at the forefront of advancements, allowing us to continuously refine our techniques and provide the highest-quality services to our clients.