Concrete floors are tough by nature — but with the right treatment, they can also be beautiful, low-maintenance, and built to last for decades. That’s exactly what Private Label Coating’s Smart Shine System delivers.
This multi-step process transforms ordinary concrete into a refined, high-gloss surface that resists stains, holds up against heavy traffic, and elevates the look of any space. Whether in a retail store, warehouse, office, or modern home, this system provides the perfect balance of durability and design.
Step 1: Clean and Prepare the Surface
Every great floor starts with proper preparation. PLC begins by thoroughly cleaning the concrete surface to remove dust, dirt, and light contaminants. This ensures the floor is ready to absorb treatments evenly and perform at its best.
Step 2: Apply PLC Stone lock
PLC StoneLock™ is a concrete densifier that penetrates deep into the slab and chemically reacts with the calcium hydroxide in the concrete. This reaction forms calcium silicate hydrate (CSH), which fills in pores and capillaries. The result is a surface that is:
• Harder and denser – increased abrasion resistance and durability
• Less porous – better protection against dusting and wear
• Long-lasting – creates a stronger foundation for polishing or sealing.
Step 3: Burnish the Floor
Next comes the first burnishing pass — using high-speed equipment to refine the surface and prepare it for the protective guard. This step helps smooth the concrete, close pores, and set the stage for an even, uniform application.
Step 4: Apply PLC DeepShield™
PLC DeepShield™ is a penetrating sealer applied to the surface to provide:
- Enhanced stain resistance (from spills, oils, and chemicals)
- Wear protection in high-traffic areas
- A more refined, polished appearance
This layer acts like a shield — protecting your investment and keeping your floor looking sharp.
Step 5: Final Burnish with PLC Eco-Sheen Pad.
To finish, PLC performs a final burnish using the Eco-Sheen pad. This step creates a uniform gloss, that reflects light beautifully and gives the floor that sleek, professional look.
The result? A floor that’s not just functional, but eye-catching.
What the Final Floor Looks Like
After the Densify/Burnish/Guard process, your floor will:
- Have a brilliant, mirror-like shine that elevates the entire space
- Feel smooth, refined, and professional underfoot
- Resist stains, dust, and wear far better than untreated concrete
- Reflect natural and artificial light, brightening up interiors
Why Choose the Densify/Burnish/Guard System?
This system is ideal for anyone who wants concrete that’s:
- Low-maintenance – Easy to clean without constant waxing or stripping
- Durable – Built to withstand forklifts, foot traffic, and spills
- Cost-effective – Lower lifetime costs compared to alternative flooring systems
- Environmentally friendly – No harsh coatings or coverings, just the natural strength of your concrete enhanced and protected
Why Trust Private Label Coating?
At PLC, we don’t cut corners — we execute every step with precision. Our experienced team understands the science of concrete and uses proven systems to deliver lasting results. The Densify/Burnish/Guard process is not just about creating a beautiful floor — it’s about creating a floor that will perform for years to come.
👉 Ready to transform your concrete into a strong, glossy, and stain-resistant surface? Contact Private Label Coating today to learn more about the Densify/Burnish/Guard System.

